Date(s) - February 19 2020
9:30am - 4:00pm

University of Derby Enterprise Centre

Develop a marketing plan to differentiate your business and improve your profits

What is marketing?

Marketing is the science and art of exploring, creating, and delivering value to satisfy the
needs of a target market at a profit. Marketing pinpoints which segments the company
is capable of serving best and it designs and promotes the appropriate products and

How will you benefit from attending?

As a result of attending this workshop you will see how great marketing begins with
understanding your customers. Who actually buys, why they buy and how they buy. And
how your customers can be broken down into groups with distinctive needs as the basis
for maximising customer satisfaction and profits.

You will see how developing a simple and effective marketing plan puts you in control of
your business and makes the competition less relevant. The key to success is
anticipating and exceeding your customers’ expectations


  • The marketing concept
  • The marketing planning process
  • The internal marketing audit
  • The external marketing audit
  • Competitive strategy
  • Marketing communications

Who should attend?

This course is perfect for anyone who is responsible for revenue and profits.

Cost: £199 including lunch and VAT.

Please inform us of your dietary requirements when booking.

Special Offer: Book 3 places for the price of 2 for any combination e.g. 1 delegate on 3 events or 3 delegates on 1 event

To book your place please call 01332 840422 or email

More Customer Plus courses: customer service, leadership, marketing strategy and presentation skills

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