Date(s) - Feb 2, 2018
8:30am - 4:00pm

Lonsdale House

The UK rail sector continues to present an international landscape. New entrants across the supply chain bring with them new demands, requirements, products and services, increasing the competitive nature of the market.
To add to the industry complexity, buyers are more sophisticated than ever. Suppliers that understand their buyers can gain competitive advantage and by doing so, are able to create a perfectly match their requirements. So, how do you begin to understand your buyer?

This one-day workshop will take delegates on a buyer’s journey, helping you to understand and interpret your buyer in order to guide your dialogue and engagement, increasing your likelihood to win orders.

What you will learn:

• How buyers buy

• Who is your buyer

• Your buyers’ business needs and why this is important to you

• Researching and tailoring your messaging

• Approaches to international sales conversations

• Cultural differences and the impact of language

In addition, the Department for International Trade will be there to help you understand how their global resources can help you get closer to your international buyer.

How to book: 
Attendance costs only £100 per delegate. To take advantage of this offer please complete the application form provided and email this to  Registration will be complete on receipt of payment.


This event is fully booked.

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