DeltaRail yesterday unveiled its new brand identity during a launch event at the National Theatre in London. The company will be called Resonate as of today and has a new logo and corporate image to accompany heavy investment in its latest technology platform and a growing product portfolio.
At an exclusive event on “The Deck” which overlooks the river Thames, attendees were introduced to the Resonate brand while enjoying one of the finest views in London. The guest list contained leading representatives from the worlds of politics, rail and technology.
Having traditionally provided traffic management orientated solutions to the rail industry, the UK based business has increasingly encountered opportunities in other market sectors as a result of its strong capabilities in data intelligence and mobile applications and has re-branded to reflect this evolution.
Resonate CEO Anna Ince said;
“The rail industry has been and remains a vital part of our business. We are however working in other sectors on some exciting digital projects and are committed to establishing a more comprehensive international presence; our new name is a good fit for this development and our ambitions”.
Interested parties can learn more about the new company identity by visiting the Resonate website http://www.resonate.tech.
Resonate is a large scale SME with offices in London, Derby and France. The company employs approximately 200 people and has been trading as a private entity since 2006 having been a technology division of British Rail for many years.